The Tap & Growler is a Taproom featuring more than 70 craft beers, wines, mead, cider, kombucha, and boutique sodas. All beverages are on tap and available in growlers to-go. Charcuterie plates, appetizers, and light meals are also available so you can Stay or Growl.
+ Brand Identity
+ Built Environment
+ Digital Menu
+ Marketing Collateral
+ Social Media
The Tap & Growler was a unique project. While a boom in the growler market was encouraging filling stations to open on every corner, we worked with T&G to develop a Taproom that was a welcoming place to stay and have a pint, but specifically designed for the growler craze. We built an inviting environment, developed a warm but digital menu system, made custom chess boards, and flooded the place with a sense of craftsmanship, story, history, and community.
On October 5, 2013, Tap and Growler opened their doors having already garnered 1,087 relevant facebook likes and a building anticipation. Sales exceeded 300% of predicated opening-day estimates. The first customer walked in, grabbed his cell phone and said, “Dude, you’ve got to get down here.” The enthusiasm has not waned, positioning Tap & Growler for a sustainable future in an emerging but already saturated market.