Based in Coos Bay, Oregon, Sea Fare Pacific is a purveyor of seafood goods caught by American fisheries on American shores. Sea Fare offers a collection of wholesome, healthy, and sustainably pouched tuna steaks, smoked salmon, and soups & curry meals.
+ Brand Identity
+ Consumer Research
+ Package Design
+ Sample Kit
Oregon Seafoods was a wholesale facility wanting to enter the private label market in 2010 in response to a demand for sustainable pouches to replace canned goods. Drawn was able to build this new brand from sea level up, including naming, consumer testing, packaging, website, and collateral. We photographed all products using actual seafood from each pouch to build authenticity on the shelf, and promoted natural health benefits that align with this consumer base.
The early success is swelling. With distribution from Oregon to New York, Sea Fare is well positioned for a bright future. Products have been featured in national publications, the Fancy Food Show, and was a 2013 Sofi Award finalist. Sea Fare Pacific has already built upon its original 4 tuna pouches—Sea Salt, Salt Free, Smoked, and Jalapeño—to add three additional lines: Sport Pouches for outdoor activities, a line of 3 soups, and a line of 3 currys.