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Perspectives on Brand, Design, Culture, & Engagement

2016
22 June

Lauren Leonardi

Lauren Leonardi

Nimble at Any Size

I’ve worked for companies of all sizes. From two-person mom and pop shops to great big corporations (owned by bigger parent companies who themselves might be owned by yet another, even bigger, corporation), companies at all stages face their own set of problems. The greatest challenges among smaller companies tend to be related to the […] [ + ]

2016
23 May

Bryan Taylor

Bryan Taylor

Authenticity in the Re-Making: A Sociological Timeline

Seventeen years ago, I was asked to design a simple tri-fold brochure.  I was trying to establish a new agency that was not built on the deception and tricks that had defined the advertising industry at the time, but was instead one built on transparency and authenticity.  I was convinced that truth and honesty were […] [ + ]

2016
16 May

Michelle O-Neill-Clark

Michelle O-Neill-Clark

Authentic Connection – In The Moment

A few years ago I took a road trip to California with my husband and our good friend. We stopped in San Francisco, Santa Cruz, and Big Sur, but all that stands out now is our secret beach at Andrew Molera State Park. We were camping in the park and found a trail that ran […] [ + ]

2016
9 May

Drawn

Drawn

What is Authenticity?

We interviewed resident playwright and Drawn employee Tim McIntosh to get his perspective on authenticity. His answers are brief and personal, applicable and enjoyable. What does authentic mean to you? What makes a person authentic? Authentic, to me, means ‘off-script’.  An authentic person doesn’t need speaking points about the car he’s selling. Instead, he genuinely […] [ + ]

2015
16 February

Bryan Taylor

Bryan Taylor

3 Ingredients of a Great Promise

A brand, when reduced to its most elementary definition, is simply a collection of perceptions.  We all have perceptions that come to mind when someone says Patagonia, Puma, or Panama Jack. We might have conflicting perceptions when we say the words Republican and Democrat. But all together, these collected perceptions make up the definitions of […] [ + ]

2015
21 January

Krissy Sonniksen

Krissy Sonniksen

Finding (and Keeping) the Right Followers

Businesses once viewed Social Media (SM) as a mere option, almost a novelty.  It was seen as an option to add flare to practiced marketing efforts. In recent years, I’ve been encouraged to see businesses utilize Social Media in a way to communicate the truth of a brand, in a very powerful way. Yet, these […] [ + ]

2015
21 January

Drawn

Drawn

Open to New Perspectives

At Drawn, we entered 2015 by inviting some of our collaborators to share their own thoughts on Brand, Design, Culture, & Engagement. As an agency, we are far stronger than the few you find in the office. We are a nimble collective of thinking creatives, honing and perfecting individual crafts, and coming together to build strong and […] [ + ]

2015
18 January

Andrew Robinson

Andrew Robinson

One Simple Question

Sometimes the best questions are the most simple. The research we’ve done over the last couple years suggests that one question more than others affects customer loyalty to a particular brand: Do the employees want to be here? [ + ]

2014
30 December

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Bryan Taylor

Bryan Taylor

New Frontiers in the New Year

Lots of change is always in view as the end of one year draws to a close and the first page of a new calendar is flipped. Some years are entered with pessimism, others with optimism. As I think about 2015, I see a change coming that is not necessarily positive or negative, but one that […] [ + ]